Marketing Manager - Product and Lifecycle

Lead the strategic development lifecycle marketing programs, including audience targeting, channel mix, CRM optimisation, and automated journeys......

Full time, Permanent | Hybrid
Open to Location, NSW (Sydney or Newcastle preferred), VIC QLD

Why Join Compassion Australia?
We exist to release children from poverty in Jesus’ name. As Marketing Manager – Lifecycle, you’ll lead the supporter lifecycle portfolio to nurture, grow, engage and retain supporters through data driven propositions and campaigns that maximise supporter engagement and lifetime value.

About You
You’re a data driven results-driven marketing professional with strong leadership capabilities and a collaborative, customer-first mindset. You bring deep experience in customer marketing, with a solid understanding of CRM platforms like Salesforce and Marketing Cloud.

Skilled in developing integrated multi-channel customer marketing campaigns, you excel at turning insights into action. Your strengths lie in stakeholder engagement, cross-functional collaboration, and managing complex projects with clear communication and a proactive approach.

Why You’ll Love It Here
Mission-first: Be part of a cause that changes lives
Great Culture: we take our work seriously, but we have fun
Flexible work: Genuine hybrid model
Make an impact: Shape culture, capability, and people systems
Collaborative & innovative: Work with people who care and strive for excellence.

Key Responsibilities

• Lead the strategic development lifecycle marketing programs, including audience targeting, channel mix, CRM optimisation, and automated journeys.
• Manage annual and rolling quarterly planning cycles, ensuring initiatives are integrated, prioritised for impact and continuously optimised.
• Leadership of Compassion Australia’s customer contact strategy, ensuring optimal contact and channel mix
• Plan and deliver data-driven, multi-channel campaigns across the full campaign lifecycle, ensuring alignment with organisational goals, brand guidelines, and customer experience standards.
• Define KPIs and lead reporting, testing, and continuous improvement initiatives to optimise campaign performance and maximise supporter engagement and ROI.
• Oversee budgets and resource planning for the Lifecycle portfolio, ensuring commercial viability and strong vendor/agency performance.
• Act as the subject matter expert for Lifecycle marketing, championing best practices, innovation, and supporter-centric strategies across the organisation.
• Drive effective collaboration with internal teams and stakeholders to deliver integrated customer marketing initiatives and cohesive supporter experiences across channels.

What You’ll Bring

• Degree in Marketing or related field
• 7+ years in marketing, with demonstrated success in customer marketing programs
• Proven ability in marketing planning, forecasting, budget management and delivering measurable ROI results
• Experience managing agencies, vendors and external parties

Ready to Apply?
If you're excited to use your Marketing expertise at a growing Christian NFP, click “Apply Now” Applications close 11:59 pm (AEST) 9th of July 2026, but may close earlier if filled.

Please note applicants must have valid Australian working rights to be considered for this role.